The Greatest Movie Ever Sold (Movie Review) – Who are You as a Brand?

I just finished watching the move “The Greatest Movie Ever Sold” which is a documentary about Advertising, where the entire movie is based on showing the Filmmaker approaching different/various companies and business and getting them to sponsor his Movie, in exchange for product placement/advertising in the movie itself.  As the viewer we get the “behind the scenes” look at the advertising processes involved in such an endeavour as well as commentary on the overall role advertising plays not only in movies and the creative process, but our day to day lives as well. One of the questions raised in the Movie was the question of “Selling Out” specifically related to the Film-makers personal integrity during the creative process of making the movie, as well as looking at the integrity of other individuals or “Artists” who “take-money” in exchange for product placement or Advertising where a particular expression such as a movie or work of art or song, or even individual  allows within their expression a point or points  specifically, deliberately, and for no other reason and purpose but for Generating Money. I faced this question myself in my life as I decided early on that I wanted to be an Artist, and make paintings and art. I saw this point of “Money” and how this could potentially influence my creative expression but from my perspective this was not a valid consideration within the context of the Artwork from the perspective that, if I allowed money to influence the work of Art, and “My Self Expression” than I simply missed the point altogether of what it means “To Be an Artist” or to have “Self Respect”  – and so thus it was apparently obvious to me that “of course you do not incorporate money making into the creative process...duuuuh” Though I realized eventually that I actually was still not seeing the entirety of the point! I did not see how this world was Designed. I did not see how the world/money system actually operate. I believed that it was actually possible to do this – To make a work of art that was not influenced by money. I did not see to what depths money has/had infiltrated this world and was already placed absolutely as the Foundation upon which my very existence depended on, and thus also the foundation of the Art I would be making. So the question of selling-out is really a non-question as we are so beyond selling out that the question in itself only show the lack of understanding/awareness of an individual with regards to where we currently are in terms of how the world/money system is functioning at this very moment and the extent of Control it has on “The Creative Process” I Grew up mostly in the Country (out of the city) and our family was more oriented towards “Artistic Stuff” , and so thus I was not really exposed to the “truth” about money and how it was actually already infused into absolutely everything of this existence. And here I believed it was possible to make “Original Art” Though from a certain perspective I did have the opportunityto see/experience life and in my case making art for the sake of just expressing me rather than basing it on money, which in turn supported me in seeing what a fuck up we have created as our current world system and how there can be no such thing as Original Art in a world where Money is God. Where money determine if you live or die, what kind of education you have, the skills you develop, the resources you have, the way you express yourself and of course also the Art you would make. Part of my process was realizing that now is not the time or the place the “purse art” to “pursue my dream to be an artist” I mean I can see how in our current system we are limiting ourselves extensively in terms of our potential. Our potential has a “ceiling” has a “Cap” Perhaps thats why its called “CAPitalism” – Because there is a “cap” on our potential and possibility of our expression within such a system. I mean you can only pedal your bike so fast...eventually you require a different “system” to go faster. Like a car for instance. Thus we fist must actually change the world, change the system, change the environment we live in before Art or Self Expression will be able to expand and grow and actually become Valid and not simply be just another “product of money”, So from a certain perspective this Movie “Missed the Point” It did not go deep enough into seeing that we have sold our souls long ago so to speak, simply by accepting and allowing such a system as capitalism to exist as the Ruling System that is the foundation of ALL experience of ourselves here on this planet. I was also looking at how we ourselves as individuals advertise.  How we play out the exact same process we see playing out between the Hollywood movie and the Advertiser, where partnerships are formed and adds are seamlessly interwoven into the movie/creative product. We do exactly this - For instance becoming friends with someone simply because they are cool and it will make us look cooler in the eyes of another we are trying to impress. Its advertising! Wearing a certain article of clothing to look appear a certain way and in this attract specific friends and attention from others. Talking/speaking/communicating  a certain specific manner in the words/topics and tonality of voice we express so as to “get others to like us” To give us their attention so that we feel and experience ourselves a certain way. Or knowing an inside joke – its like a commercial we run as advertising which symbolize our status within our world. We as individuals are walking advertisements/presentations and if anything, what Hollywood and giant corporations are showing us -  is who we as individuals have actually become. And to the degree/extent  which we exist prominently as absolute advertisements where there is nothing left that is actual substance. Just like a Hollywood movie. We as humanity has become all surface! So obviously this is not an acceptable way to continue existing, and also is an indication of it is not about what is taking place “out-there” but that we first must sort ourselves out and explore/investigate why we accept and allow ourselves to exist as walking advertisements teaming up with others to generate more attention, more viewers.  We must have a look at the clothes we wear, our environment, the type of car we chose to drive. The coffee shops we hang out in. Everything to develop our own personal Brand as who we are as personality and only doing this to “appear a certain way” to be “liked” to be “cool” To be “better than another” to “be the best”. Our goal as a being in this world has to become a brand and create ourselves as a product, a perfect presentation, but is that who we really are? I see that I am still in the beginning of realizing that there is something “more” to myself than what I had considered and explored before. I am still in the process of deconstructing the personality, the brand that I have created that is me, so that I no longer exist as a walking advertisement and presentation. Id like to actually find out who I am if I let go of all this superficial bullshit that I see myself existing as daily. I realize that this will take some time considering how I have accepted and allowed myself to exist in this way for so long. though this is a decision I have made, that I am in the process of making still. Knowing that what I am living is a lie, but still finding the courage and discipline and way within myself to actually change/transform myself and find out who I am/will be in no more accepting such an existence of myself purely as a a personality, as advertising, as a Hollywood movie that I want everyone to like. Who are we when the movie stops   Equal Money Website Link - equalmoney.org Desteni website - desteni.co.za   Featured Products on the Equality Store Equal Money Book - An in depth explanation of all the in's and out's and workings of How an Equal Money System will be implemented and Function in this world. http://store.desteni.org/inventory/agable-equal-money-future-of-money-volume-1   My Evil Twin - By Sunette Spies Audio Recording -Sunette explains the manifestation of a parasitical 'evil twin' that grew and exists wihtin and as self as a resonant back-chat system. http://store.desteni.org/inventory/agable-sunette-spies-my-evil-twin          

Writing Self to Freedom – “Hitting the Jackpot!” – October 30/2010

Today was an interesting day. I was at the “Market Collective” which is Arts and Crafts fair in the city I live in. So basically I had a table with drawings for sale. I decided to not sell paintings and drawings at this market and just focus more on selling the drawings, in particular the “Comical Sense” Drawings as I find with these drawings there is actually “something there” which is pretty cool. I Find my past work is ‘empty’ so to speak, and so find working with the “Comical Sense” stuff more fulfilling and enjoyable, as it is no more just “something to look at”. We as Consumer Society has place so much emphasis on the ‘picture’, on “the surface” that this “something to look at” has become that which we focus on. And the goal of the artist has become to make that “something to look at” as cool as possible, placing all of the emphasis on this, where the practical, functional, useful element of art steadily disappears. I mean even if one look at how we has human beings present ourselves. All of the emphasis is placed on the picture, and we attempt to arrange that picture presentation of ourselves in as many ways as possible attempting to within this find some satisfaction within ourselves. So much of the emphasis gets placed on the picture that we have forgotten in a way, that there is anything inside. So in terms of the age old question of is it art that imitates life or life that imitates art, it is simply irrelevant considering that both are in the same boat anyways – stuck on the surface. I sold one drawing today. Its the first one of the comical sense that I sold, it was titled TOMB-orrow (tomorrow) the guy that bought it like the skeleton imagery. It was quite a release because I noticed this particular thought construct coming up a few times in the day. The pattern/construct would start with the thought of first   -Noticing that I had not yet sold a drawing while watching others sell their work -Then comes like a fear of believing that I have done something really wrong -Like I have an innate mistake built into the structure of me - Like a huge gap or something where I am “missing a point” or “understanding” which is why I have not sold -Then I experience a feeling/emotion experience of sadness mixed with hopelessness/helplessness - Then thoughts of my dad come up, like I will end up living out the same pattern he did which is like ending up as a “starving artist” kind of thing   Its interesting this construct came up a few times during the day, but I was mostly aware when this construct came up so simply did not “go into it”     When I sold the drawing it was like a release in a way of this construct, like   “I am not totally crazy” Which actually indicate that this particular thought exist inside me before hand, like I thought/believed I was being delusional with “trying to sell art” This point of “believed delusion” also being linked with the experience of hopelessness.  Thinking that I am in fact so delusion and that I am not even able to see it.   I noticed also sometimes, the thought coming up of   “Why do I have to do this” Here I see this as a kind of attempting or wanting to escape from this whole experience I am going through of selling art in this world, where so much of the time, I want to just quite, even though I do see the point of what I would prefer is if I was actually able to sell the stuff, like if I actually made some consistent money with it then I would actually not want to quite selling art. So its not actually related to the “ACT” of selling art that I am opposed, just to the point of that I have not made any money or sold very effectively over the years.   At the moment, I am pushing the work I make now to be as educational as possible, where one can actually be supported by that work or piece when they see it and it isn’t just something you “put up because its nice”   This way I can actually not feel guilty for selling it to people, because before this point was quite allot – feeling guilty for selling work to people.   I mean what is real value. Value has become so distorted in this world that it has “lost touch” with reality. From my perspective value is not something “made up” but rather based on equality, meaning, you plant one seed, you get one carrot.   And this value is based on the actual physical movement of this reality, like for example the physical movement of a carrot growing into maturity. Value grounded in the earth.   And so art should be “valued this way” where it is grounded in earth so to speak.   Based in the “Equality Equation” that desteni present of 1 + 1 = 2 Our current money system, the very nature of money is based on deception. Where one is attempting to cheat reality, like saying 1+1=7 or 100 or what ever they can convince another it is worth. There is not actual basis for value these days – it is completely based on an idea – which exist in the mind.   This money system is so fucking tempting – Because essentially value is based on what someone will pay for it – not how much it is actually really worth so to speak. So people “buy in” and play the game, attempting to generate income through distorting value through the current money system where say one person might sell something to someone for 1 dollar, than this person turns around and sells it for 100 dollars – This is completely fucking with planet and the actual equilibrium of the physical earth. And showing the value of a product is not actually based on the actual physical value of the substance related to the earth and how this support humanity to live on this earth in equilibrium.   This is one reason why I support a new equal money system – because it will “normalize” everything, so that we actually start Interacting with our planet on a 1+1=2 foundation.   It is interesting I notice this “temptation” of the money system within myself where I see the point of “if I could only get people to buy my art for ‘x’ amount of money, than I wouldn’t have to worry about getting a job or paying my rent or anything like that, because there is this “jackpot” point that exist within this current money system, like if one could only convince another to pay that “jackpot” amount for their product, then they could really get allot of money for very little work. It is such a fuck up, because Im sure there are many out there who would read this and think – “Well what’s wrong with that”   Well fuck – a outflow of this current manifestation of ourselves is millions dying of starvation, wars, murder, I mean how is that “OK” .   We as humanity have begun to “make things” in the hope of hitting that “jackpot” within the system. Because it is possible for everyone of us to actually do. Like the carrot dangling in front of our eyes just out of reach.   We lose sight of the consideration to actually create something that will benefit humanity. Then the products we create, really don’t consider if they are actually of use in this reality at all but more so – can I make money from it. And this is fucking with our evolution as a human race, as an existence.   This is why I Support and Equal Money System as proposed by Desteni – www.equalmoney.org Because here the principle foundation of our movement in this reality would be How will this benefit humanity, how will this benefit life. I mean what is the actual outflow of the decisions I make and the evolution of humanity. I mean every action we make, every thought we think, has ripple effect, outflow on this existence. Thus the point here is to take into consideration what you actually in do, and what you actually think. And to consider “does this thought or action have the best interest of humanity in mind” Once this consideration is in place and all beings on this planet have placed this point as the starting point of themselves, of there every thought, word, and deed, then we will be actually evolving as LIFE.   Until then we are simply only considering ourselves and not how we actually influence this world. We think or believe that “oh it is just my life”   I mean when you die then what – your life is over? – You did the best you could – Do you really understand reality – do you really understand what is going on this planet – this existence – Is this world we have accepted really the end all be all.   Have we considered what it actually means to change.   Or are we too afraid what our friends will say if we actually change. If we actually consider something so different that it is met with massive resistance.   From my perspective than we at least know we heading in the right direction – because we require a massive change on this earth.   I mean to stop war will take the implantation of a new system, an implantation of new way of being, of living that will be not like what is here now.   Suggest to investigate Desteni and Equal money system for those who are not afraid to actually change.   www.desteni.co.za www.equalmoney.org