Tag Archives: advertising

The Greatest Movie Ever Sold (Movie Review) – Who are You as a Brand?

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I just finished watching the move “The Greatest Movie Ever Sold” which is a documentary about Advertising, where the entire movie is based on showing the Filmmaker approaching different/various companies and business and getting them to sponsor his Movie, in exchange for product placement/advertising in the movie itself.  As the viewer we get the “behind the scenes” look at the advertising processes involved in such an endeavour as well as commentary on the overall role advertising plays not only in movies and the creative process, but our day to day lives as well. One of the questions raised in the Movie was the question of “Selling Out” specifically related to the Film-makers personal integrity during the creative process of making the movie, as well as looking at the integrity of other individuals or “Artists” who “take-money” in exchange for product placement or Advertising where a particular expression such as a movie or work of art or song, or even individual  allows within their expression a point or points  specifically, deliberately, and for no other reason and purpose but for Generating Money. I faced this question myself in my life as I decided early on that I wanted to be an Artist, and make paintings and art. I saw this point of “Money” and how this could potentially influence my creative expression but from my perspective this was not a valid consideration within the context of the Artwork from the perspective that, if I allowed money to influence the work of Art, and “My Self Expression” than I simply missed the point altogether of what it means “To Be an Artist” or to have “Self Respect”  – and so thus it was apparently obvious to me that “of course you do not incorporate money making into the creative process...duuuuh” Though I realized eventually that I actually was still not seeing the entirety of the point! I did not see how this world was Designed. I did not see how the world/money system actually operate. I believed that it was actually possible to do this – To make a work of art that was not influenced by money. I did not see to what depths money has/had infiltrated this world and was already placed absolutely as the Foundation upon which my very existence depended on, and thus also the foundation of the Art I would be making. So the question of selling-out is really a non-question as we are so beyond selling out that the question in itself only show the lack of understanding/awareness of an individual with regards to where we currently are in terms of how the world/money system is functioning at this very moment and the extent of Control it has on “The Creative Process” I Grew up mostly in the Country (out of the city) and our family was more oriented towards “Artistic Stuff” , and so thus I was not really exposed to the “truth” about money and how it was actually already infused into absolutely everything of this existence. And here I believed it was possible to make “Original Art” Though from a certain perspective I did have the opportunityto see/experience life and in my case making art for the sake of just expressing me rather than basing it on money, which in turn supported me in seeing what a fuck up we have created as our current world system and how there can be no such thing as Original Art in a world where Money is God. Where money determine if you live or die, what kind of education you have, the skills you develop, the resources you have, the way you express yourself and of course also the Art you would make. Part of my process was realizing that now is not the time or the place the “purse art” to “pursue my dream to be an artist” I mean I can see how in our current system we are limiting ourselves extensively in terms of our potential. Our potential has a “ceiling” has a “Cap” Perhaps thats why its called “CAPitalism” – Because there is a “cap” on our potential and possibility of our expression within such a system. I mean you can only pedal your bike so fast...eventually you require a different “system” to go faster. Like a car for instance. Thus we fist must actually change the world, change the system, change the environment we live in before Art or Self Expression will be able to expand and grow and actually become Valid and not simply be just another “product of money”, So from a certain perspective this Movie “Missed the Point” It did not go deep enough into seeing that we have sold our souls long ago so to speak, simply by accepting and allowing such a system as capitalism to exist as the Ruling System that is the foundation of ALL experience of ourselves here on this planet. I was also looking at how we ourselves as individuals advertise.  How we play out the exact same process we see playing out between the Hollywood movie and the Advertiser, where partnerships are formed and adds are seamlessly interwoven into the movie/creative product. We do exactly this - For instance becoming friends with someone simply because they are cool and it will make us look cooler in the eyes of another we are trying to impress. Its advertising! Wearing a certain article of clothing to look appear a certain way and in this attract specific friends and attention from others. Talking/speaking/communicating  a certain specific manner in the words/topics and tonality of voice we express so as to “get others to like us” To give us their attention so that we feel and experience ourselves a certain way. Or knowing an inside joke – its like a commercial we run as advertising which symbolize our status within our world. We as individuals are walking advertisements/presentations and if anything, what Hollywood and giant corporations are showing us -  is who we as individuals have actually become. And to the degree/extent  which we exist prominently as absolute advertisements where there is nothing left that is actual substance. Just like a Hollywood movie. We as humanity has become all surface! So obviously this is not an acceptable way to continue existing, and also is an indication of it is not about what is taking place “out-there” but that we first must sort ourselves out and explore/investigate why we accept and allow ourselves to exist as walking advertisements teaming up with others to generate more attention, more viewers.  We must have a look at the clothes we wear, our environment, the type of car we chose to drive. The coffee shops we hang out in. Everything to develop our own personal Brand as who we are as personality and only doing this to “appear a certain way” to be “liked” to be “cool” To be “better than another” to “be the best”. Our goal as a being in this world has to become a brand and create ourselves as a product, a perfect presentation, but is that who we really are? I see that I am still in the beginning of realizing that there is something “more” to myself than what I had considered and explored before. I am still in the process of deconstructing the personality, the brand that I have created that is me, so that I no longer exist as a walking advertisement and presentation. Id like to actually find out who I am if I let go of all this superficial bullshit that I see myself existing as daily. I realize that this will take some time considering how I have accepted and allowed myself to exist in this way for so long. though this is a decision I have made, that I am in the process of making still. Knowing that what I am living is a lie, but still finding the courage and discipline and way within myself to actually change/transform myself and find out who I am/will be in no more accepting such an existence of myself purely as a a personality, as advertising, as a Hollywood movie that I want everyone to like. Who are we when the movie stops   Equal Money Website Link - equalmoney.org Desteni website - desteni.co.za   Featured Products on the Equality Store Equal Money Book - An in depth explanation of all the in's and out's and workings of How an Equal Money System will be implemented and Function in this world. http://store.desteni.org/inventory/agable-equal-money-future-of-money-volume-1   My Evil Twin - By Sunette Spies Audio Recording -Sunette explains the manifestation of a parasitical 'evil twin' that grew and exists wihtin and as self as a resonant back-chat system. http://store.desteni.org/inventory/agable-sunette-spies-my-evil-twin          

Responsibility and Obligation coming through in DREAMS about Quiting my Job.

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I am going to write about a dream I had last night. I haven’t yet been ‘through’ this dream in detail, so will see what comes up here. This is in relation to my experience over the last two months with regards to the job I held at a “Horse Ranch” which I simply could no longer support from the perspective of the “point of abuse” I experienced in relation to my position or role in the system they had going there to keep everything moving as well as how “I was being considered” from the perspective of “what I was responsible for and how much money I was being paid to do it” So I decided to no more continue with the job and go back to finding myself another job. I sent an e-mail last Monday making it clear on my position and that I would no longer be continuing work there. Though last night at about 8:00pm I received an e-mail asking me to work the next day. I was not pleased as I had already let this point go, and this e-mail showed either a continuation of the manipulation I observed going on before, or that they simply never received the e-mail. I at first felt ‘obligated’ to work the next day as if I am the one who was responsible for the situation and that I must work, as it is my responsibility to see that all communication is clear, understood, and clarified which it obviously was not as something was missed. I e-mailed explaining that I had already sent an e-mail, I then re-explained my position and asked them to confirm that they did indeed receive this mail by sending me a return mail. I received nothing and by that time it was already around midnight so did not want to phone. So I looked at the point and decided that I would not go. Though I felt extremely guilty, I decided that in this case it is there responsibility as well to ensure their system is running, where in fact here they were not specific within communication waiting until the very last minute to contact me, and thus I help my initial point of deciding to no more support “the system I found myself in while working there” I wondered if I was even going to able to sleep because of the experience I was having inside my self of the obligation I felt to work for them to no leave me hanging, though not considering my own standing on the point and not allowing guilt to influence the decision. The next morning I after I woke up which I deliberately slept in so that I would not have to face the point if I were to wake-up early, so I slept in, as well the night before watching movies as an attempt to distract myself from this situation. Seeing now the importance of ensuring ones communication is always clear, direct and received, otherwise if one leave points hanging one end up in experiences like the one I experience last night, as well as which come through in my dreams as I slept. The Dreams as follows. There were three scenarios. Each one the same from the perspective of “morning arriving” and me showing up ‘late’ to the farm to see if someone had “taken responsibility” for where I saw myself as having “left them hanging” so experienced much guilt. In each of the scenarios I was actually living on the farm, so basically was right there and able to work, though in real life, it is an hour drive out to the farm, and at the moment my vehicle has a spare so did not want to minimize the driving. So in the dream I approached the barn, and began to peer my head around the corner to see if anyone was in the barn, I experienced allot of nervousness. In the first dream there was someone sweeping the barn. So they had found someone to give direction to the point, I experienced a sense of relieve. It was a women/girl and I walked into Barn I bit hesitant that I would be “looked down upon” or “get in trouble” or “seen as irresponsible” as I approached the girl she had no reaction what so ever. And was actually quite friendly. She actually was a bit new at the job so I offered to assist now that I was there in. So we both worked together to direct the animals and duties and I experienced a point of flow, no friction or animosity or resentment. The second dream was the same in how it started, and it was a girl there tending to the duties that i had perceived myself to have “left hanging” and now had to face. Only this time it was the girl that usually works there, I said hello, and she said hello as she was sweeping the floor then suddenly you could hear anger and resentment coming through in her voice as she began to attack me. This was actually the reaction that I feared inside myself upon approaching. And this is one of the points that in real life I observed within this girl, this point of anger, resentment sitting there below the surface waiting get out, waiting for someone to take it out on, and obviously was in by continuing to work there setting myself up to be that person. A point at which her father was already utilizing within communication with me, showing absolute enslavement to his own inner frustrations, blame, and anger, and taking them out on me because “I worked there” Within this entire experience a point that is now coming through is that I must trust myself in these things I see “under the surface” and not simply ignore them. Also in the dream there was the other guy, Ricardo who worked on the farm and he came walking around the corner and I felt guilty. He represents that point of Responsibility, and always “doing the right thing” So I did not want to look him in the eye because in a way by me not showing up meant that he would have to take up the extra slack, and that he was already overworked. So it was quite a dream / experience. I was ‘startled’ in the morning of how I received an e-mail of no more than two sentences basically saying “ok, sorry I missed your e-mail, good luck in the future” something along those lines, which the event in itself lasted all of 30 seconds and that was it. There was not some “big explosion reaction consequence” that I was expecting or feared to have happen. So seeing here how I completely went into the mind on this point specifically linked here into the point of “Obligation” and “Responsibility” being the two primary points I am seeing that I am looking at here. Other than that, I sent out two Job applications today One to a Dog Walking Company And One two a “water filtration company” looking for a part-time graphic designer. In terms of the Dog Walking, well for both of these jobs for that matter, I am going to take my time. Meaning not simply jump at anything that comes up, but get to know the people individuals I will be working with and ensure that I can actually walk the established time frames with these beings. And not ignore any “red flags” that come up. Like for example a company offering Dog “obedience” – I mean what the fuck – lol but also “walk the point” meaning actually discuss these points with the company to see if my ‘perceptions’ remain or if they were actually just points I created in my mind without any real reference point. Though I mean at the desteni farm and from my perspective you create an environment for your animal so that they can simply live here in support on this earth as well. Its not about making a Dog Obedient, as your slave, thats fucked up Ego Shit. I mean calling your Dog is straight forward, and developing communication with your Dog cool, but anyways that word ‘obedience’ triggers a “master/slave” point inside of me. Otherwise, I am still here. In my world, and am busy looking for work and jobs to earn money for myself. And actually start generating money so I can actually move in this world, instead of always making just enough so that I can survive and break even every month.